The Talent Forge: Shaping the Future of Training and Development with Jay Johnson

Breaking Free: Transformative Coaching for Lasting Growth with Hilda Fainsod

• Jay Johnson

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What if you could break free from the constraints of traditional training and achieve lasting personal and professional growth? Join us on Talent Forge as we explore this exciting possibility with our special guest, Hilda Fainsod. Discover the transformative power of coaching as Hilda shares her inspiring journey from educational trainer in Mexico to an influential coach. We'll unpack the shocking statistics on training retention and delve into why ongoing practice and coaching are essential for meaningful behavioral change. Hilda draws from her book "Power Up" to offer invaluable insights into setting goals and transforming one's identity for true success.

In this episode, we also take a holistic approach to becoming the best version of yourself by understanding personal values and motivations. Hilda and I discuss how to identify and overcome internal blockers like limiting beliefs and the inner saboteur voice that hinders progress. Learn strategies to empower yourself and your teams, making the leap from potential to achievement. This conversation is brimming with actionable insights for trainers, coaches, HR leaders, and organizational leaders eager to foster lasting transformation in their teams and organizations. Don't miss this chance to harness the synergy of training and coaching for unparalleled growth and success.

Meet the Host
Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents. For inquiries, contact jay@behavioralelements.com or connect below!

LinkedIn - https://www.linkedin.com/in/jayjohnsonccg/
Instagram - https://www.instagram.com/jayjohnsonccg/
Speaker Website - https://jayjohnsonspeaks.com

Jay Johnson:

Welcome to this episode of the Talent Forge, where we are shaping the future of talent development. Today, I am joined by special guest Hilda Finsad. Welcome, Hilda.

Hilda Fainsod:

Thank you very much for having me here. I'm so excited to have this conversation that I'm ready to go.

Jay Johnson:

All right, me too, Hilda. Why don't we start with a little bit of your background? How did you get into the talent development space and really, what is your area of specialty?

Hilda Fainsod:

Okay, I'm Mexican, I studied an educational career, so decided to be a trainer. I was teaching skills, these soft skills that I can tell they are core skills because you are going to need them in your life and your business. So I decided to do that and when I took a training in the States about coaching, I came and I trained back in coaching on holidays with my daughter in the swimming pool and we were talking about what do you want for your next year to achieve? And she said I will love, because I'm going to Spain and I will spend six months there. I will love to have this and that experience. And she asked me back and I and I said, gosh, thank you for asking, asking me, what do I want?

Hilda Fainsod:

And I'm wondering why I train in coaching and I'm not a coach and I realize that training is a great opportunity when you don't have the knowledge, the basics of something, a process, steps, some ideas about something, a skill that you want to develop. But you are in the training, you teach somebody and you don't know if they learn and apply and practice and actually if they transform themselves.

Hilda Fainsod:

I love this, yeah, and I decided there is a learning curve that says that in a day, you forget 90% of what you learn this day. And it's awful, jay right.

Jay Johnson:

That's exactly what I study, hilda, and that's why we launched this entire program is because concepts of the forgetting curve and training has just not been effective. Nine out of 10 trainings fail, 70% of knowledge gone within a day, 90% within a week, and those things are really stopping organizations from getting their bottom line met or finding the return on investment. So I love what you're talking about here in this kind of transition from training to also coaching. K, keith, please continue.

Hilda Fainsod:

Yeah, there is also a quote that I love and it's so clear, and says knowledge doesn't change behavior, Practice does.

Jay Johnson:

So true.

Hilda Fainsod:

So that's why I decided to become a coach, because it's the way to work one on one, to go deep into your dreams and aspirations, goals and challenges, and to work with the executives in the company and to understand what stops them or prevents them from changing and why they were so excited about practicing something. It didn't happen, but you see the executive today and in two weeks and in a month, in a month and a half, so it's a recurrent practice and that is transformation, really, and that's what happened.

Jay Johnson:

Hilda, so you're going to laugh. I recently did a talk called Five Reasons Talent Development is Failing and how to Fix it, and the very first questions that I asked the audience I want you to raise your hand if you get seven and a half hours of sleep every single night. You know some of the audience raises their hand and then I ask how many of you eat healthy vegetables, fruits, every single meal and you know some of them are laughing, some of them hate it. How many of you go to every single one of your doctor's appointments, checkups and get all of your preventative health care needs met? You know they're laughing at this point in time. How many of you do all of those things and, like, noble hands go up? I'm like, just because we know something doesn't mean that we are going to act on it.

Hilda Fainsod:

Yeah, yeah, it makes totally sense. And I ask people okay, how many books did you read last year? How many ideas did you apply? How can you say that this transformed the way you see life or work, business yourself, your skills, your talents, your possibilities? And the answer is not much. Maybe I grab an idea and that's all. So that's why coaching, for me, is one of the best tools to really develop talents and capabilities, to increase your possibilities, to go from no, no gosh, that's impossible to the possibilities.

Jay Johnson:

Yeah.

Hilda Fainsod:

To allow people to go inside and find resistance and barriers and saboteurs and all that stops you really for from accomplishing, and to change it and move it and see yourself in a different shape, mentally and physically now.

Jay Johnson:

So you know, and the interesting thing is is there's some data out there. There was a research study that was published recently where it's like training has like a 23% impact, but when you couple training with coaching, that impact goes up to like 88%, which is pretty impressive, you know. So I love what you said earlier about train the skill, coach the behavior. So let's talk a little bit more about that. How do you take that into action? What are some of your tips? You know our audience is all trainers and coaches and leaders who are trying to get that kind of behavioral change. What are some of the things that HILDA does that really makes an impact in that behavioral transformation or that behavioral journey? What are some of the things that Hilda does that really makes an impact in that behavioral transformation or that behavioral journey? What are some of your high end ones? What do you got?

Hilda Fainsod:

Gosh, in my recent book Power Up, I talk between the distinction of setting a goal for yourself or your business, your company, whatever, or looking to create a better you, a stronger. You work with identity when we achieve goals, and I'm a goal digger. A goal, accomplish it, a goal, everything. But there's a but. If you say you want to run a half marathon and that is a big, big challenge for you, so you began to train and to eat whatever you need and to increase your capabilities and to breathe better, hydrate everything that a runner does and you train a lot, and maybe five, six, eight months you spend training and increasing your miles and the day of the half marathon comes and you run and you are so excited, gosh, you cross the finish line and you are there, and a week further than that, you don't wake up for the gym as frequently as you do. Why? Because when we achieve a goal, we mark it. That's fantastic, I achieve it, I accomplish. It was in my bucket list, okay, it's it really resonates.

Jay Johnson:

And so before I, for a long time, I played hockey and I played up to the junior level and I was very competitive, up every morning at 5 am working out at the, you know, after school, immediately going to the gym eating tons and tons of calories, because I was burning tons and tons of calories skating, you know more than like seven or eight hours of exercise every single day. When I retired from playing hockey and went focused on my studies and focused on other activities, the gym stopped.

Hilda Fainsod:

Gone.

Jay Johnson:

Yeah, it's gone. I didn't have a purpose and that's kind of what I'm hearing from you is helping people really define maybe not just a goal, but that internal purpose. Is that accurate, Hilda?

Hilda Fainsod:

just a goal, but that internal purpose Is that accurate, hilda? Yeah, that is, jay. It's not to remove sugar. That is really fine. But it's not only to remove sugar and to have a 30-day sugar-free plan. It's to be a healthy person. And if you are a healthy person, you take care of what you eat and increase your vegetables and your training and your sleep. And all the first day you eat a cake.

Jay Johnson:

I did it. I'm done. I don't have to do it I did it, yes, marking the calendar.

Hilda Fainsod:

Finish with that, thanks God, and you don't sustain. Thanks God and you don't sustain. So if you think about being a healthier person, taking care of myself for behaviors, you are going to develop them to sleep in a time routine and to eat better and to take care. If you eat a cake today, okay, a better you, and that is the goal to develop identity.

Jay Johnson:

And you're taking that sort of small goal and turning it into an identification. And now some people might come to a coach immediately and just say, hey, I want to be a better public speaker, right. And some coaches might walk them through and say this is how you deliver, this is how you design, this is how you connect with the audience, et cetera and all those skills that are necessary for there. But what is your process process Like? How do you actually get somebody to take what their goal is and really understand how the identity part of it becomes? You know, I want to have influence, I want to be an influential person, I want to be able to inspire others, I want to be a, you know, a thought leader. How do you get them from going from the goal of I want to be better at public speaking to that identity? What does that process look like?

Hilda Fainsod:

Yeah, and the first question is tell me, why is that? What do you care about? What matters to you in life, in life and in business, life and in business. Okay, you are going to do public speaking because you want to have some gigs or you want to earn money or there's something else. Okay, I love to impact others and to do it with so big audiences and to create an influence with the ideas I have in my head, to develop in others this kind of seed that could be in a better transformation for them. Okay, now we are talking because you are talking about care and what matters and what is relevant and what is meaningful, and when you put meaning into something, your brain recognizes that that is important to you and wants to follow it.

Jay Johnson:

Yeah, I love that, hilda. So I question for you when you're interacting with some clients or you know people that you're coaching, do you tend to find that sort of that meta identity question is it? Do you see it related to somebody's like personal values or you know sort of their motivational drives? How, how does that? You know? Where does that play out?

Hilda Fainsod:

Yeah, that is all that you said. What matters to you, what values, what is relevant in this stage of life and that is a very important question In this stage of life, what do you want? Because we don't want the same in our 20s and 30s that in our 40s, 60s, 60s and plus. We want different in life. We change our priorities and our focus. Focus, and there are some answers that I, for example, I would love to have more balance. I will. I will have a more well-being, but I work so many hours and this is a speed, a career, and I don't stop because I have a big drive in myself and I'm a hyperachiever and I want to do more. So, tell mebeing not only to have performance, also happiness. Okay, tell me, what are you doing?

Jay Johnson:

I love that.

Hilda Fainsod:

And what is opposite of what you want in your future.

Jay Johnson:

And I mean I see that as really digging into some of that passions. You know, taking the goals, creating the identity, digging into somebody what is it that you actually want? And going that level of approach of well, why Well, why Well, why? So? When I finally get to my point and say I want to be a thought leader, right, like one of my core values, I have three that are probably my most prominent independence, bravery and mastery. And I noticed that anything that I take on, I'm like all right, I want to be, I want to be in the top echelon, I want to be the best at it or not having not even the best, but the best that I can possibly be. It's really an internal competition for me.

Jay Johnson:

So say I've made that transition. To say I want to go from public speaker to thought leader. And now my identity I want to be a thought leader in this space. I want to be able to impact other people. We go through that process. A lot of people that get to that point. They still have things that block them, or they still have things that block them, or they still have things that hold them back. As a coach, how do you help people overcome some of those blockers, whether it's limiting beliefs, whether it's um, you know, motivation, productivity. How do you help them through that process?

Hilda Fainsod:

begin with creating awareness. What is the voice in your head saying to you? Because the voice, that kind, that part of the brain that wants us to survive and not to create major changes, because it's designed to survive.

Jay Johnson:

Yep.

Hilda Fainsod:

It's telling you Really, do you think you can do that? Stay where you are and what you are you are doing, just fine. Why changing?

Jay Johnson:

Why should I take more energy or effort? Just be complacent, we're safe here.

Hilda Fainsod:

Yeah, yeah. Who is going to tell you you are going to accomplish what you want? Too big, too scary? Another level, really, why? So we have an Indian voice and we need to recognize what is this saboteur saying to me in order to stop it going to experience stress, anxiety, guilt, shame, frustration, unsatisfaction, everything. So if I cannot recognize that voice, I really can sense in my body the stress right, I do feel here an oppression when I'm so stressed out. So I can recognize that and I can stop for a moment and see what is there, what's happening to me, why I'm in this state. So the first thing is awareness, because awareness creates all those choices to move in a different way. But if you don't realize, if you don't have this clarity that you said before, you just keep walking the way you do.

Jay Johnson:

And I love that, hilda, literally. I was just doing a talk on sort of time management, productivity, and it's so fascinating to me because, as I'm saying, okay, listen, we're going to walk through a process and this is what this is going to look like, and as I start saying, you know, we're going to find resources, we're going to do this, we're going to do this and I said, and here's what's happening right now in your brains, every single one of you are saying there is no solution, this isn't going to work, we're not going to be able to save ourselves time, we're not going to be able to do this. Why are you doing that? Because you are afraid of change, or at least that voice is. And until you silence that voice and actually open up and listen, you're right, you're not going to change, you're going to continue to struggle.

Hilda Fainsod:

You are going to stop there, yeah sure.

Jay Johnson:

Yeah. Do you want to move forward or do you want to stay exactly where you're at? Because moving forward is going to be hard. It's going to pay off, but it's going to be hard. How do you help people sort of like accept ownership on that? Okay, if I take this walk, it is going to be challenged, it's going to have value at the end. But moving out of this comfort zone of no change my safety spot how do you really inspire them to take action?

Hilda Fainsod:

yeah, that's an amazing question. There are two voices, because there are two parts in our brain the one that prevents us from changing, the survival brain, and the other one that wants us right. So which voice are you committed to listen to? Um, so I begin to say what requires to change, because we love quick fixes and as fast as that and so, so speedy solutions and shortcuts, and they don't begin the process. They don't begin the process and they are asking when they will arrive. It's a long process and it doesn't help to think in 21 days, because there's a theory that is in our head that in 21 days to you will build the habit, and again day 22, you are going to broke it. Yeah, so it's not about this timing, how repetitions, as many as it will take, but small steps, small, small but recurring, tiny practices every day until that sticks in the long run. That is transformation love that, hilda.

Jay Johnson:

This is an incredible conversation. I love the perspectives from the coaching side, from getting that behavioral change. If the audience would want to reach out to you to talk to you more about coaching or opportunities, how would they connect with you?

Hilda Fainsod:

Yeah, I will recommend. If they want to read Power Up by Hilda Feinstein is on Amazon, they can find the book there. And also if they want to go deeper, because sometimes we want to but we don't know how to. We want to, but well, these beliefs and inner voice stops me. So if they want to really build a stronger, better them to go to HildaFaisalcom and to sign up and to leave a message and I will receive that and I will see how we can work together to see transformation happens.

Jay Johnson:

Philip, we're going to put your book into the show notes, but give us just a quick 10 second. What is Power Up all about?

Hilda Fainsod:

Yeah, Power Up is how to overcome limited beliefs, stoppers, blockers, saboteurs, stoppers, blockers, saboteurs and to build from what do you care until you sustain a complete practice, removing what stops you and having the mindset to allow yourself to change, to build those capacities, because when we want something big, big, big, we get small, small, small and we need to develop capacities to deal with that. We can, yes, we can.

Jay Johnson:

And it's something that our audience as trainers, as coaches, as HR leaders, as leaders of organizations we've got to be able to empower our teams to get past those limiting beliefs too. So I love it. We'll put that in the show notes, Hilda, this has been an incredible conversation I want to say thank you for joining us today.

Hilda Fainsod:

I can stay the whole day talking to you Me too, Thank you very much.

Jay Johnson:

My pleasure and thank you, audience, for listening to this episode of the Talent Forge, where we are shaping the future of talent development.

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Jay Johnson, CEO and Co-Founder of Behavioral Elements

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